Offerings · Experience as a Service

The agents are the mechanism.
The experience is the thing.

PRAGMA isn't a software vendor. We don't sell tools. We deliver the experience of running a business that has eight senior agents on it — and the concrete work that experience produces every week.

What you'll actually experience.

Most AI vendors sell a tool and leave you to figure out how to use it. PRAGMA sells the experience of running differently. After thirty days, what your week looks like changes — not because you bought software, but because eight senior roles are now standing on your bench.

That's the experience. The eight agents — Keystone, Vector, Atlas, Lens, Scout, Pulse, Prism, Ledger — are how it happens. The work below is what you'll actually receive.

What you actually receive.

Concrete deliverables. Not a roadmap. Not a deck of recommendations. Real work that ships every week.

Daily
The morning briefing
A five-minute intelligence brief in your inbox before lunch, every weekday. The industry news that matters. Competitor moves. Regulatory shifts. Research worth reading. Recommended actions. Sources cited. Skim it in five minutes; decide what to act on.
Daily
Drafted content, ready for one-click approval
LinkedIn posts in your voice. Email replies for routine inbound. Review responses on Google, Yelp, Facebook. Drafts staged in an approval queue. Nothing ships without you signing off.
Weekly
The operating dashboard
One screen showing what's happening across your business. Refreshed continuously. The view your COO would build if you had one — and the discipline of looking at it at 8am every Monday.
Weekly
The marketing pack
Social posts scheduled and shipped. Reviews answered. SEO maintenance done. A short summary of what moved on your owned-presence stack — what hit, what didn't, what's queued for next week.
Monthly
The financial summary
Cash position. AR aging. P&L variance with commentary your bank would understand. Runway projection. Anomalies flagged before they become problems. Drafted ready for your accountant or board.
Monthly
The alt-data signal report
Two-page narrative on what moved in your market. Foot traffic at competitor locations. Spend patterns in your category. Demographic shifts in your trade area. The kind of data PE firms pay six figures for, translated into plain English about your business.
Quarterly
The white space analysis
PE-grade five-dimension analysis of where your business can expand. Geographic. Product. Customer. Channel. Operational. Each scored. Top three plays ranked. Honest kills called out. The slide PE firms use to justify investment — for you.
Quarterly
The competitive deep dive
One major competitor researched exhaustively. Pricing teardown. GTM playbook. Talent posture. Their next move predicted. Battlecard delivered ready to brief your team.
As needed
Creative production — visual, motion, video, vlog
Logos. Sales decks. Social graphics. Brand identity. Motion graphics. Vlogs edited from your raw footage. Blog post art direction. Website builds and redesigns. Every visual surface your business shows — built or refined to brand-locked standard.
As needed
Strategic decision support
"Should I do X?" gets scored against a documented rubric, not a gut take. Acquisition opportunities evaluated. Expansion calls stress-tested. Kill criteria stated up front. The structured thinking you'd pay a $40K diligence engagement for, on demand.

How the work gets to you.

PRAGMA delivers in one of two engagement tracks. The work you receive is the same in either — the difference is in how it gets installed, configured, and handed off to your business.

SMB · Most clients
PRAGMA Install
We install the PRAGMA Operator OS on a dedicated machine for your business, configure it to your ecosystem (your tools, your calendar, your CRM, your owned-presence stack), and hand it off. Your team owns the OS after handoff — including the ability to extend it with new Operators as your business grows.

Three tiers depending on your complexity:
Install 1 · Starting at $7,500
Standard install
OS install on your dedicated machine. Five Operators activated. Standard configuration for common SMB tools (M365 / Google Workspace, Slack / Teams, QuickBooks / Square, GBP, LinkedIn, Facebook). 7–14 day delivery. Best for founder-led SMBs with a clean, common tool stack who want to begin running differently fast.
Install 2 · Custom, by discovery
Custom-configured install + 90-day monitor
Install 1, plus custom configuration of two or three Operators to your specific tools and workflows. 90-day post-install monitoring while your team adapts. 14–21 day delivery. Best for growing SMBs with operational complexity — multiple tools, multiple roles, multiple workstreams — that need the OS tuned to how the business actually runs.
Install 3 · Custom, by discovery
Custom + bespoke Operator development
Install 2, plus one to three fully custom Operators built bespoke for your vertical or unique workflows. 180-day monitoring. 30-day Sprint Build pattern with quarterly review. Best for SMBs whose business has truly unique operational shapes that the standard 7-Operator stack doesn't cover — and who want a documented operating moat by the end of the engagement.
why an Install is safe for an SMB to take on

We've blazed a trail and tasted the berries, so you do not have to.

Every Install ships on the path we already walked — on our own businesses, with our own money, for two years before yours. The dead ends are mapped. The choices that cost time are written down. You're not paying us to experiment on you. You're paying us to skip the experiments.

It's the same point Anthropic's Boris Cherny made in plain English: "The best person to write accounting software is a really good accountant. Coding is the easy part. Knowing the domain is the hard part." And the same point Multiverse CEO Euan Blair made at London Tech Week this June: "You cannot learn about this stuff through a series of YouTube videos or even in a classroom." Both are saying the hands-on operating knowledge is the prerequisite. We're four decades into the domain. The agent system was the easy half.

Enterprise · By inquiry
PRAGMA Build
For organizations that need more than an installation. PRAGMA Build is our enterprise track — embedded operations engagements, fractional CTO leadership, and large-scale custom Operator development for businesses whose complexity, regulatory posture, or proprietary systems require a bespoke approach.

Build engagements are scoped per organization. Indicative range: $150K–$500K+ for embedded operations engagements; $15K–$30K/month for ongoing fractional CTO arrangements. Build is invitation-only today while we focus the firm on SMB Install case studies. If your organization fits the Build profile, the apply form is the right entry point.
post-install

After handoff, your team owns the OS. You can run it yourself, or stay on PRAGMA On-Call — a light retainer that keeps PRAGMA available when you need us, without locking you into a multi-year contract.

What you'll never receive.

The list of things this is NOT

How it gets delivered.

Every deliverable above passes documented review before it ships to you. Strategic and analytical work runs through one review framework; visual and creative work runs through another. Nothing leaves the firm raw. Most consulting firms ship the moment a partner approves; we ship the moment two structured checks confirm the work would survive a sophisticated reviewer.

The agents draft. The discipline gates filter. You see the polished version. The internal back-and-forth — the rejected drafts, the corrections, the learning loop — stays inside the firm. What lands in your inbox has already survived the review you'd want it to survive.

the operator's promise

We don't write the plan. We run it. You receive the running work — not the report about what to do.

Why "experience as a service" matters.

Software-as-a-service sold you tools. You had to figure out how to use them.

Experience-as-a-service sells you outcomes — the experience of running a business that operates differently. The tools are still there underneath, but you don't manage them. We manage them. You get the experience. The mechanism is invisible because that's the point.

A great hotel doesn't sell you the room. It sells you the experience of staying there. A great surgeon doesn't sell you the scalpel. PRAGMA doesn't sell you AI agents. We sell you the experience of a business that has eight senior roles standing behind it, every day, getting better every week — and the concrete weekly, monthly, quarterly deliverables that experience produces.