PRAGMA is a Florida LLC built by Robert Louis Hartley, a 30-year business operator who also runs Brand 9 Signs, a signage company operating in Florida since 1986. PRAGMA wasn't built as a pitch first — it was developed through the Harvard Business School Foundry program, then run on Hartley's own business before it was packaged as something other businesses could hire.
That order matters. A lot of "AI visibility" tools launched in the last year as software with no track record behind them. PRAGMA's method was tested on a real, 40-year operating business first, with a real result that's published — not a demo, not a mockup.
What to actually check — don't take our word for it.
You shouldn't have to trust a claim like this on faith, and PRAGMA is built so you don't have to. Verify it yourself:
- The method is public. Read exactly how the AAIR™ score is calculated — the engines queried, the questions asked, the arithmetic. Nothing about it is proprietary or hidden.
- The first result is public and checkable. The Brand 9 Signs credential is posted to a live registry, dated, with the losing engines shown alongside the wins — not just the flattering number.
- It's a real registered business. PRAGMA LLC is a Florida limited liability company. Mailing address and EIN are available on request, stated plainly in the terms of use.
- The operator has a real track record. Robert Louis Hartley has run Brand 9 Signs since long before PRAGMA existed — this isn't a first business.
A brand-new company asking you to trust an unverifiable score is exactly the failure mode PRAGMA exists to fix. So it doesn't ask you to — it shows you where to check.
The proof case, in full.
Brand 9 Signs went from not being named by any major AI engine to being named by Gemini, Perplexity, and Google AI Overviews — using the same system PRAGMA now runs for clients. That's the case PRAGMA is built on, and it's the one you should actually go read, not take secondhand.
Don't take our word for any of this. Look at the live one: Brand 9 Signs — AAIR 48/100, Commercial Signage, Jacksonville. Dated, reproducible, method linked — honest about the engines that don't name the business yet. Or read the full before-and-after receipt.
Judge the method, not the name.
Read the disclosed method, check the public registry, then decide — that's the whole point of building it this way.
Are you the answer? Find out