"AI visibility audit" is about to mean everything and nothing — the way "SEO audit" once did. Some are rigorous. Many are a single screenshot of ChatGPT on a good day, wrapped in a PDF. Since the whole reason to audit is to establish a truthful starting point, a weak audit is worse than none: it gives you a false baseline you'll measure everything against.
A credible AI visibility audit answers one question honestly — "when buyers ask AI, does it name us?" — and does it in a way anyone can re-check. That takes five things:
- Every major engine. ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews answer differently. One engine is an anecdote.
- The real buyer questions. Not "is [brand] good," but "who's the best [what you do] in [your market]" — the question that actually decides a purchase.
- The pillars, separated. Being named from the live web (answer-engine), from the model's trained knowledge (parametric), and in your locality (local presence) are different problems with different fixes.
- A frozen, dated baseline. Without a before, there's no provable after. The baseline is the audit's spine.
- A verifiable record. The result lives at a registry-style URL you and anyone else can re-check — not a slide.
PRAGMA's audit is the disclosed one.
PRAGMA built its audit to be checked, not trusted. We publish the exact tests, separate the pillars, freeze the baseline, and record the result to a verifiable URL. The neutrality is in the method — and we never claim the score predicts revenue. If a skeptic wants to re-run it, they can, and they'll get the same picture.
We ask ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews the exact questions your buyers ask, and record — per engine — whether your business is named.
We separate the pillars (answer-engine, parametric, local presence), freeze a dated baseline, and publish to a registry-verifiable record. We report what the engines actually say.
Brand 9 Signs, a 40-year business (our own founder's, which is why we could open every number), got the full audit — all engines, pillars separated, baseline frozen. It started invisible. After the work, re-run against the same baseline: Gemini, Perplexity, and Google AI Overviews now name it. Weak pillars shown too — that's what an honest audit looks like.
Are you the answer?
Get the real audit — every engine, the pillars separated, a baseline you can check.
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