How much does it cost to get named by AI?

Fair question, and you deserve a straight answer instead of a "it depends" and a contact form. Here's the honest shape of it: there's no flat sticker price to be named by AI, because being named isn't a product you buy once. It's a position — and positions have to be held.

Why price follows that reality. The engines retrain, competitors publish new answers, and the AI result re-scores continuously. A one-time "we got you in" project can quietly unwind within weeks. So credible work is priced like defending a position, not shipping a deliverable. What moves the number up or down is scope, not mystery:

• How many markets. AI answers are local — winning three cities is roughly three times the work of winning one.
• How many questions. Each distinct buyer question is its own answer to win and hold.
• How far you are today. Closing a small gap costs less than building presence from invisible — which is exactly why you measure first.

PRAGMA measures first, so you only pay to move what matters.

The most expensive way to buy AI visibility is to pay for work before you know where you stand. PRAGMA starts with measurement — a disclosed, reproducible read of whether the engines name you, per market and question — so the scope is set by facts, not a guess. You pay to move the answers you're actually losing, and the result is verifiable on the record. We never bill to fix what's already working, and never claim the result predicts revenue.