How does a local trades business get found by AI?

A trades business lives and dies locally. Your buyer doesn't ask AI "who's a good sign company" — they ask "who's the best sign company in Jacksonville," or "near me," and the model answers with a name. Get named there and the phone rings. Miss it and you never knew the question was asked.

The catch that trips up local businesses: AI answers are local by default. The engine builds a different answer for every market, so being named in one city tells you nothing about the next. A single "our services" page — no trade named plainly, no market named — can't win any of them. The businesses that get found answer the local question, per market, on their own pages.

What wins a local AI answer:

• The trade, named plainly. Not "solutions" — the specific thing the buyer typed, in words the model can lift.
• The market, named per city. The geography stated clearly on a page that's actually about that market — because the engine answers city by city.
• Local proof. Real jobs, real specifics in that area. Named beats generic every time.

PRAGMA measures each market — then wins it.

Because AI is local, you have to measure locally. PRAGMA runs the buyer's question in each market you serve and records whether the engines name you there — so you see exactly which cities you own and which you're invisible in. The neutrality is in the method: disclosed, reproducible, per market. Then we shape the pages that win each one and re-measure to prove it.